Are you SHARING content across all your owned channels?
While most, if not all, business owners know how popular social media is these days, most still struggle with how to make it work for their business. Many business owners follow the great advice of setting up social channels for their business, but, then fall flat on just how to manage and use them the most effectively. For small to mid-size businesses we know it’s tough. You have a business to run and finding time to keep up with the pace of social media is daunting.
CloverLabs can take this daunting task away and put in place a social media program that works for your business.
Facebook is a social networking website and service where users can post comments, share photographs and links to news or other interesting content on the Web, play games, chat live, and even stream live video. Shared content can be made publicly accessible, or it can be shared only among a select group of friends or family, or with a single person.
- Huge user database of active members (2 Billion People use Facebook each month)
- From 17 to 65 years of age (Avg. US was 40.5 yrs.) everyone’s on Facebook
- The ability to set up a business page that is personalized for your brand
- Business pages are indexed by Google and other search engines and help to increase your page one ownership for all queries related to your brand
- The ability to post content (text posts, video posts, photos) to facilitate engagement and awareness to your followers (and their friends)
- The opportunity to create an online community around your brand and promote brand loyalty
- Insights about how people engaged with your page and which posts they’ve engaged with most
- Linking to your website; for brick and mortar businesses this provides a local citation signal
- Great for customer service; respond to your customers directly and quickly
- The ability to schedule out your posts for the week
- Constant and consistent management required in order to keep followers engaged and entice new people to follow
- Provides a very public facing platform for people to rant or complain about your product or services; requires paying diligent attention to any and all activity on your page
- Very time-consuming
- Due to Facebooks posting algorithm your posts are not always seen by your followers all the time; hence “promoted posts” which make you pay to be seen… not cool, but there you have it
- The half-life of a Facebook post is only 90 minutes
Twitter is an online news and social networking service where users post and interact with messages, “tweets”, restricted to 140 characters. Registered users can post tweets, but those who are unregistered can only read them.
- 328 million monthly active users
- Short, sweet and to the point (140 characters to be specific)
- Quick and easy way to get the word out about your brand, promote new products and engage with other brands
- The ability to re-tweet others tweets; and they yours… this helps spread the reach of your brand
- Direct two-way communication tool with your customers
- Your recent tweets are able to show up in Google search; own more of page one for your brand
- Your followers see all your tweets, as long as they are on Twitter when they come through they will see them live… they can also look back through their Tweet history and see them there as well
- The ability to schedule out your tweets for the week
- Requires a quick response and constant monitoring
- Very time-consuming
- Provides a very public facing platform for people to rant or complain about your product or services; requires monitoring any mentions of your brand
- Standing out in the crowd, 328 million monthly users is a lot, each person could be following hundreds of twitter accounts… that’s a lot of noise to have your voice heard
- The half-life of a tweet is only 24 minutes
Pinterest is an online pinboard, think social bookmarking. Users can upload, save, sort, and manage images—known as pins—and other media content (e.g., videos) through collections known as pinboards.
- Provides a great backlink building resource
- The ability for users to follow specific interest boards on your account
- Users can pin your content to their boards so it can be spread across several accounts
- Someone does not need to be following you to see your pins
- It takes a pin 3.5 months to get 50% of its engagement
- The audience on Pinterest tends to be women under the age of 45 (which may not be your ideal targets)
- Not all of your images on your website will format correctly to be pinned
- Pinterest is primarily a lifestyle social site; if your brand doesn’t fit in this niche, it may not be a good fit for your business
- Difficult to schedule pins in advance
Instagram is a mobile, desktop, and Internet-based photo-sharing application and service that allows users to share pictures and videos either publicly or privately.
- 700 million monthly active users
- If you have a product or service that’s really photogenic… this platform is great for you
- Not an overly saturated channel for businesses to promote themselves
- Great channel to reach Millennials, if that’s your market
- Location tagging available
- “Insta” gratification… over half of the comments on your posts are received in the first 6 hours
- If you don’t have a product or service that’s really photogenic… this platform may not great for you
- If you have an older demographic of customers, they might not even have an Instagram account
- Still a very personal channel, not all business have a unique enough story to tell to be represented in photos that would generate interest
- Images either have to be uploaded via mobile device or PC app
- Hard to directly correlate Instagram traffic from direct traffic